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Fake online product reviews: How pervasive are they?
Think about those reviews that mean so much to you when considering whether to purchase a particular product or a service … It could be that the comments you’re reading are bogus – or at least not...
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Online user reviews: People trust their own motives for posting … but not...
One of the most important uses of the web today is for people to seek out user reviews of products and services before they buy. Research shows that people place a high value on these user reviews, and...
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